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Wednesday 20th 2018f June 2018

Service & Tool Providers - Commetrix


Thought for the Day

"Failure is art of learning, and we have to enjoy that art." Written in 2011 by Abbas Pachmarhiwala --- India

The Centre for Integrated Marketing goes independent

As of June 3rd 2011, the Centre for Integrated Marketing became independent of the University of Bedfordshire. The Centre led the research project featured on this site. At the time of the research, we were a leading research centre of the University (then called Luton). Centre for Integrated Marketing

Revolutionary added value

"I think your work on the Open Planning is the most revolutionary value addition to the marketing industry in a long time" says Frank Maina, Head of Mobile, 3Mice


future events

Service & Tool Providers

Commetrix Ltd (part of the Publicis Group)

Services/tools relevant to ‘Open Planning’

Commetrix specialises in helping clients with their marketing investment decisions across brands/products, communications channels and customer segments. We are advocates of marketing science - the application of advanced research, analysis and statistics - to help clients make smarter and more profitable business decisions. We have established a strong reputation for developing solutions that improve the return on investment (ROI) of our clients’ marketing activities.

We engage with clients through our simple to use, flexible methodology - the Commetrix Process. This process (which includes econometrics, marketing investment response modelling & Delphi workshops) delivers robust marketing models that are used to increase the returns and reduce the risk of marketing investment decisions. Our clients gain additional day-to-day benefits from having these dynamic models built into our Marketing Advisor desktop decision-support software.

With specific regard to Open Planning, the ‘Channel Advisor’ product is a solution that allocates the optimal communications budget across the channel mix.

Distinctive features

Commetrix distinguishes itself from competitors in this field by providing planning tools and services as well as evaluation. A key component of this is the software tools that can be used to plan into the future in addition to the usual ROI reports. An integral and unique part of this process is incorporating managements’ opinion of the future of the market, in addition to historical data, when formulating the marketing investment response functions.

Tools availability

Commetrix has developed a suite of software to assist their clients in making marketing investment decisions across brands/products, media channels & customer segments. We work with our clients to tailor the software to their specific needs before it is installed on site for their on-going decision-support.

Case study or other endorsement/proof

Not available


Commetrix clients include:

  • British Airways
  • MFI
  • KP
  • The Post Office
  • Zenith Optimedia

For further information

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