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Thursday 26th 2018f April 2018

Service & Tool Providers - billetts


Thought for the Day

"Failure is art of learning, and we have to enjoy that art." Written in 2011 by Abbas Pachmarhiwala --- India

The Centre for Integrated Marketing goes independent

As of June 3rd 2011, the Centre for Integrated Marketing became independent of the University of Bedfordshire. The Centre led the research project featured on this site. At the time of the research, we were a leading research centre of the University (then called Luton). Centre for Integrated Marketing

Revolutionary added value

"I think your work on the Open Planning is the most revolutionary value addition to the marketing industry in a long time" says Frank Maina, Head of Mobile, 3Mice


future events

Service & Tool Providers


Services/tools relevant to 'Open Planning'

billetts offers two distinct sets of service.

Through billetts media consulting & billetts international, we offer a media effectiveness service for advertisers. Essentially, this involves looking at their spend within and across all key media, continuously driving improvements in buying effectiveness.

Through billetts marketing sciences, we focus upon the impact of their overall marketing spend. The objective here is to isolate the effectiveness of each individual marketing lever… and identify how they work in conjunction with each other.

The total objective of billetts is to improve marketing effectiveness. In this sense, the two services are wholly complementary - helping to drive improve cost effectiveness on the one hand, improved delivery of sales and profit objectives on the other.

Distinctive features

We provide services throughout the spectrum of marketing spend. As such, we can cover the widest possible range of marketing investment. We are also 100% independent, having no axe to grind within advertising and promotion. For this reason, our advice can be fully trusted, based upon a breadth of knowledge and a lack of vested interest.

Tools availability

billetts promotional optimisation toolkit (bpot®) enables manufacturers and retailers to increase returns from promotional spend by a significant margin. An easy-to-use tool, it brings together hard-nosed commercial data with deep insight into the factors that drive sales uplift. By putting this knowledge in the hands of key users, better decisions are made, lessons are learnt and shared more effectively.

We have also developed a series of proprietary media-mix optimisation instruments, each designed to extract and benchmark the most meaningful results in their particular field. They include revue®, timetracker®, presstracker®, radiotracker®, outdoortracker®, e-revue®, sponsorvue® and rack®, and are widely recognised as leaders in providing advertiser customers with cash savings and enhanced value.

One of the main tools for developing actionable results on behalf of international advertisers is inter revue®, a proprietary product designed to enable customers to compare media quality delivery against the same performance variables in other national markets.

Case study or other endorsement/proof

References are available on request within the appropriate context.


billetts works for over 160 customers across the UK and internationally. We operate a strict confidentiality policy and, consequently, do not reveal their identity in any public context.

For further information

If you would like to discuss any aspect of marketing communications effectiveness on your business, our principals are available to discuss your requirements on +44 (0) 20 7321 4000:

  • John Billett, Chairman, billetts
  • David Bridges, Chief Executive, billetts marketing sciences
  • John Ferguson, Managing Director, billetts international
  • Andy Pearch, Chief Executive, billetts media consulting

or via our website at

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